Hemp is a vegetable fiber, making it biodegradable and highly renewable. It doesn’t require pesticides, herbicides or fungicides to grow, and per acre, it can produce 250% more yield than cotton and 600% more than flax (which is used to make linen). It grows in just 12-14 weeks and can grow in a huge range of climates, whilst also breathing in four times as much CO2 as trees, controlling erosion of topsoil and replenishing the soil with nutrients and nitrogen. When used to create fabric hemp consumes far less energy and water than cotton during processing, and the resulting fabric is durable and breathable while being naturally resistant to mold, bacteria and ultraviolet light, so it looks after you as you wear it.

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Hemp fiber is one of the strongest and most durable of all-natural textile fiber. Products made from hemp will outlast their competition for many years. Not only is hemp strong, but it also holds its shape, stretching less than any other natural fiber. This prevents our bags from stretching out or becoming distorted with use.

Hemp may be known for its strength and durability, but its comfort and style are second to none. The more hemp is used, the softer it gets. Hemp doesn't wear out, it wears in. It is also naturally resistant to mould and ultraviolet light.​